Molly Ashcroft

Molly came to SEO from newsroom copy editing, where a wrong number meant a printed correction the next morning. She now covers content strategy for B2B software teams: how to brief writers, how to structure a review, and how to measure whether a content program is earning trust as well as traffic. Her guides lean on checklists because she thinks most content problems are process problems. She keeps a running list of the claims models get wrong most often, and pricing pages sit at the top of it.