Owen Mercer

Owen started out as a marketing analyst at a B2B software company, building the dashboards that told leadership which channels were working. The arrival of AI answers broke most of those dashboards, which is how he ended up covering AI search full time. He reads platform documentation line by line and compares it with what vendors claim. His articles usually open with a number and end with a recommendation he is willing to defend. He keeps a list of AI search myths with the date each one was disproven.